Using only the finest natural fibres, we make socks you’ll reach for every day — and once you put them on, you’ll never want to take them off.

‘Try Pairs Socks for wonderful, fashionable colours (without the Prada price tag)’

Lisa Armstrong, Head of Fashion, The Telegraph

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Our Story

Pairs was founded in Scotland in 2020 by Alice Macfarlane who discovered the need for better socks during a cold walk with her young daughter. Frustrated by socks that couldn’t withstand Highlands weather, she set out to create her own.