Beyond Cotton: Why Merino Wool Earns Its Place in Every Drawer
The overachiever of the sock world
Soft as silk, light as air, and always dependable. Those who wear Merino rarely go back to mass produced cotton.

Spun from the fleece of Merino sheep, the fibres are naturally engineered for balance. Tiny air pockets trap warmth in winter, while the wool’s breathability keeps feet cool through warmer months. It’s a rare kind of flexibility - a sock that suits almost every forecast.

While Merino’s reputation rests on performance, its appeal is also sensory. The fibres are soft, fine and gentle against the skin and come with none of the itch once associated with wool.
Merino socks are the all-rounders. Wear them everyday, anywhere.
